CLIENT
PHILADELPHIA ASIAN AMERICAN FILM FESTIVAL (PAAFF)
CREDIT
ART DIRECTOR: Darian Ehya
LEAD DESIGNER: Kathy Chung
DESIGNER: Abby Obfenda
EVENT PHOTOGRAPHY: Vinh Dang
The Philadelphia Asian American Film Festival (PAAFF) is the third largest film festival focusing on films by and about Asian and Pacific Islander diaspora in the U.S. and largest on the east coast!
As a huge film fanatic, it's been awespiring to work with PAAFF for their 2021, 2022, and 2023 festival artwork from concept directions to final print and digital deliverables.
There's no such thing as an organized lost and found box. In elementary school, it was a box to rummage through in hopes of finding that missing jacket your 9-year-old self claimed it wasn't that cold anyway (but mom said find it or else).
The process of looking is messy, chaotic, and personal. This itself inspired our entire visual direction from emptying out our pockets to breaking as many rules as possible.
The 2023 theme covers that in our film selection: Folks losing their homes to find shelter, friends looking for each other in crowds, and ourselves looking for what's next in life.
i wanna hear it!
kathyvychung@gmail.com
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